ActiveProspect vs Breadcrumbs
ActiveProspect
activeprospect.com
Breadcrumbs
breadcrumbs.ioSide by side
| Figure | ActiveProspect | Breadcrumbs |
|---|---|---|
| Price from | $10/mo | $400/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Lead Management Software | 9.4 (#1) | 9.1 (#2) |
| API | The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface. | The site says Breadcrumbs provides an API for bringing data into its platform. |
| Headquarters | Austin, Texas, United States | San Francisco, California, United States |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Breadcrumbs says it offers no-code connectors and names HubSpot, Marketo, Salesforce, Mixpanel, and Intercom as examples. |
| Praise: integrations | G2 reviewers repeatedly praise LeadsBridge for many integration points, simple lead syncing and custom options connecting web sources to CRMs and ERPs. | G2 reviewers praise integrations with HubSpot and Pendo and say the connections are straightforward. |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.3 out of 5 from 23 reviews |
| Rating on Trustburn | 4.3 out of 5 from 11 reviews | 4.1 out of 5 from 10 reviews |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Breadcrumbs offers personalized demos and describes its team as helping customers with data strategy and scoring models. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | Breadcrumbs is a no-code revenue-acceleration platform that scores prospects and customers to expose acquisition, expansion, retention and churn opportunities. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Breadcrumbs
- FreeFree
- FreeFree
- PRO$400 a month
- Pro$1,999 a month
- EnterprisePriced on request
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Breadcrumbs
Breadcrumbs has no write-up on Specifiction yet; its figures are above.