Breadcrumbs

Spec sheet

What it does

Breadcrumbs is a no-code revenue-acceleration platform that scores prospects and customers to expose acquisition, expansion, retention and churn opportunities.Read 15 Oct 2026 · breadcrumbs.io

Intended users

The product says it supports sales-assisted, product-led, and hybrid go-to-market strategies.Read 28 Sep 2026 · breadcrumbs.io

API

The site says Breadcrumbs provides an API for bringing data into its platform.Read 28 Sep 2026 · breadcrumbs.io

Integrations

Breadcrumbs says it offers no-code connectors and names HubSpot, Marketo, Salesforce, Mixpanel, and Intercom as examples.Read 28 Sep 2026 · breadcrumbs.io

Support

Breadcrumbs offers personalized demos and describes its team as helping customers with data strategy and scoring models.Read 28 Sep 2026 · breadcrumbs.io

Headquarters

San Francisco, California, United StatesRead 28 Sep 2026 · breadcrumbs.io

API documentation

The API announcement links to a high-level support overview and a technical Postman document.Read 15 Oct 2026 · breadcrumbs.io

Company founded

Y Combinator lists Breadcrumbs as founded in 2020.Read 15 Oct 2026 · ycombinator.com

Company location

Y Combinator lists San Francisco as the company's location.Read 15 Oct 2026 · ycombinator.com

Company size

Y Combinator lists a team size of 20.Read 15 Oct 2026 · ycombinator.com

Company status

Y Combinator marks the company status as acquired.Read 15 Oct 2026 · ycombinator.com

Compare

Compare lets operators test and compare alternative scoring hypotheses and models.Read 15 Oct 2026 · breadcrumbs.io

Copilot

Copilot analyzes connected data and proposes a customizable lead-scoring model in a few clicks.Read 15 Oct 2026 · breadcrumbs.io

Current availability

A September 2026 independent review reports that Breadcrumbs no longer exists as a standalone product and that its pricing page redirects to a MadKudu demo.Read 15 Oct 2026 · cleanlist.ai

Experiments

Breadcrumbs supports multivariate scoring tests without changing production operations or systems.Read 15 Oct 2026 · breadcrumbs.io

Free plan terms

The vendor described a free plan with no time or technology-stack limits and pay-as-you-grow upgrades.Read 15 Oct 2026 · breadcrumbs.io

Funding news

Y Combinator links to a Crunchbase News report dated July 15, 2021 about Breadcrumbs raising a $5.4 million seed round.Read 15 Oct 2026 · ycombinator.com

HubSpot integration

The HubSpot integration uses OAuth, synchronizes contact and company properties, writes scores back, and supports workflows based on scores.Read 15 Oct 2026 · breadcrumbs.io

Lead scoring engine

Its co-dynamic scoring combines contact fit with behavioral activity and uses machine-learning analysis of historical and customer data.Read 15 Oct 2026 · breadcrumbs.io

Limit: data quality

A G2 reviewer warns that poorly formatted or inconsistent data can produce bad model results.Read 15 Oct 2026 · g2.com

Limit: feature gaps

Trustburn reviewers mention missing advanced features and an interface that could be more intuitive than competitors.Read 15 Oct 2026 · trustburn.com

Limit: integrations

G2 reviewers requested additional custom integrations and reported that some were still being developed.Read 15 Oct 2026 · g2.com

Limit: onboarding time

One G2 reviewer says onboarding took longer because the team needed to accumulate more contact-record data.Read 15 Oct 2026 · g2.com

Limit: output clarity

A G2 reviewer says the scoring output could be clearer to understand.Read 15 Oct 2026 · g2.com

Model testing

Users can build and test multiple scoring models and run multivariate tests without affecting live operations.Read 28 Sep 2026 · breadcrumbs.io

Multiple models

The product supports unlimited workspaces and models for acquisition, expansion, retention and other objectives.Read 15 Oct 2026 · breadcrumbs.io

Other integrations

The product publicly documented native support for Intercom and Mixpanel and advertised connectors for systems such as HubSpot, Marketo and Intercom.Read 15 Oct 2026 · breadcrumbs.io

Praise: ease of use

G2 reviewers repeatedly describe the interface and setup as easy, including connecting tools and building scoring models quickly.Read 15 Oct 2026 · g2.com

Praise: integrations

G2 reviewers praise integrations with HubSpot and Pendo and say the connections are straightforward.Read 15 Oct 2026 · g2.com

Praise: lead prioritization

Reviewers say Breadcrumbs helps identify which leads deserve sales attention and which contacts are likely to convert, upsell or churn.Read 15 Oct 2026 · g2.com

Praise: support

Trustburn reviewers commonly describe customer support as responsive and helpful.Read 15 Oct 2026 · trustburn.com

Public API

Breadcrumbs released APIs for sending contact information and event-tracking data from other systems.Read 15 Oct 2026 · breadcrumbs.io

Rating on G2

4.3 out of 5 from 23 reviewsRead 15 Oct 2026 · g2.com

Rating on Trustburn

4.1 out of 5 from 10 reviewsRead 15 Oct 2026 · trustburn.com

Reveal

Reveal identifies predictive attributes that correlate with revenue using machine learning.Read 15 Oct 2026 · breadcrumbs.io

Salesforce integration

The Salesforce connector can read contact and company properties, create or update scoring fields, and provide activity-level analytics.Read 15 Oct 2026 · breadcrumbs.io

Scoring approach

The platform scores leads using fit and activity data and provides a breakdown of the data used for each score.Read 28 Sep 2026 · breadcrumbs.io

Scoring transparency

The vendor says sellers can see the fit and intent data behind each score rather than receiving only a black-box number.Read 15 Oct 2026 · breadcrumbs.io

Security and compliance

The official pages opened for this research did not state a security certification or compliance status.Read 28 Sep 2026 · breadcrumbs.io

Support and services

Breadcrumbs offered onboarding, CRM migration, configuration, enablement, training and troubleshooting services for HubSpot customers.Read 15 Oct 2026 · breadcrumbs.io

Time decay

Scoring can account for recency, frequency and a customizable time-decay rate.Read 15 Oct 2026 · breadcrumbs.io

Use cases

The product supports scoring for acquisition, expansion, retention, and other revenue goals.Read 28 Sep 2026 · breadcrumbs.io

Plans and prices

Every Breadcrumbs plan and price →

Where Specifiction places it

• Predictive Lead Scoring Software#1 of 239.1
• Lead Management Software#2 of 369.1