ActiveProspect vs Driftrock
ActiveProspect
activeprospect.com
Driftrock
driftrock.comSide by side
| Figure | ActiveProspect | Driftrock |
|---|---|---|
| Price from | $10/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 0 |
| Spec score · Lead Generation Software | 9.4 (#1) | 7.5 (#36) |
| Headquarters | Austin, Texas, United States | London, United Kingdom |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The integrations page lists connectors including Salesforce, HubSpot, Microsoft Dynamics 365, Meta, Google and Amazon S3, and says custom integrations can be built. |
| Security controls | The company describes isolated networks, web application firewalls, intrusion detection, patching, penetration tests and automated vulnerability testing. | Its listed controls include SAML authentication for enterprise, optional two-factor authentication, role-based access and configurable data retention. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Driftrock offers a help centre with getting-started and automotive brand and retailer guides. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | Driftrock is an automotive customer acquisition platform that captures leads, qualifies buyers and connects campaigns to vehicle sales. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.