Driftrock

Spec sheet

What it does

Driftrock is an automotive customer acquisition platform that captures leads, qualifies buyers and connects campaigns to vehicle sales.Read 11 Oct 2026 · driftrock.com

Purpose

Driftrock is an automotive customer acquisition platform covering lead capture, qualification, conversion, and campaign optimisation.Read 11 Oct 2026 · driftrock.com

Integrations

The integrations page lists connectors including Salesforce, HubSpot, Microsoft Dynamics 365, Meta, Google and Amazon S3, and says custom integrations can be built.Read 11 Oct 2026 · driftrock.com

Security

Driftrock states that it is ISO 27001, ISO 9001, and TISAX certified and GDPR compliant.Read 11 Oct 2026 · driftrock.com

Support

Driftrock offers a help centre with getting-started and automotive brand and retailer guides.Read 11 Oct 2026 · knowledge.driftrock.com

Headquarters

London, United KingdomRead 28 Sep 2026 · driftrock.com

Automated conversion

Driftrock Convert automates buyer engagement and qualification through WhatsApp, SMS/RCS and email.Read 11 Oct 2026 · driftrock.com

Custom connections

Driftrock says it can integrate with any CRM, email system, or customer database and can build custom integrations.Read 11 Oct 2026 · driftrock.com

Data controls

The security page lists consent management, data residency, storage and retention controls, access permissions, and enterprise SAML authentication.Read 11 Oct 2026 · driftrock.com

Intended customers

The platform is built for automotive brands and highlights use across multiple markets and dealer networks.Read 11 Oct 2026 · driftrock.com

Lead capture

It captures leads from social and search ads, automotive marketplaces, website forms, publisher networks, and offline events using QR forms.Read 11 Oct 2026 · driftrock.com

Lead conversion

Driftrock Convert offers automated lead journeys over WhatsApp, SMS/RCS, and email, as well as lapsed-lead recovery and human-agent tools.Read 11 Oct 2026 · driftrock.com

Lead quality

The platform validates contact details, deduplicates leads, applies consent and geographic controls, and routes leads using dealer and vehicle data.Read 11 Oct 2026 · driftrock.com

Lead validation

Its validation tools check contact details, deduplicate leads, support buyer qualification and route leads using vehicle and dealer data.Read 11 Oct 2026 · driftrock.com

Onboarding

Driftrock says its team handles technical integration and that most brands are live on lead capture within two weeks.Read 11 Oct 2026 · driftrock.com

Pricing availability

The pages reviewed direct prospective customers to book a demo and do not display plan prices.Read 11 Oct 2026 · driftrock.com

Privacy and compliance

Driftrock states that it is GDPR compliant and ICO registered under number ZB049770.Read 11 Oct 2026 · driftrock.com

Sales measurement

It tracks leads through test drives and vehicle sales, reports campaign performance, and sends offline conversion signals to ad platforms.Read 11 Oct 2026 · driftrock.com

Security certifications

Driftrock states that it is ISO 27001 and ISO 9001 certified and TISAX certified.Read 11 Oct 2026 · driftrock.com

Security controls

Its listed controls include SAML authentication for enterprise, optional two-factor authentication, role-based access and configurable data retention.Read 11 Oct 2026 · driftrock.com

Support and onboarding

The company offers a 30-minute discovery call, handles technical integration, and says most brands are live on lead capture within two weeks.Read 11 Oct 2026 · driftrock.com

Where Specifiction places it

• Lead Generation Software#36 of 527.5