Driftrock vs Leadfeeder
Driftrock
driftrock.com
Leadfeeder
leadfeeder.comSide by side
| Figure | Driftrock | Leadfeeder |
|---|---|---|
| Price from | — | €79/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 6 |
| Spec score · Lead Generation Software | 7.5 (#36) | 9.0 (#4) |
| Headquarters | London, United Kingdom | The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki. |
| Integrations | The integrations page lists connectors including Salesforce, HubSpot, Microsoft Dynamics 365, Meta, Google and Amazon S3, and says custom integrations can be built. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Security | Driftrock states that it is ISO 27001, ISO 9001, and TISAX certified and GDPR compliant. | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. |
| Security certifications | Driftrock states that it is ISO 27001 and ISO 9001 certified and TISAX certified. | Leadfeeder Group says it is ISO 27001 and ISO 27701 certified and has completed the Cloud Security Alliance STAR Level One questionnaire. |
| Security controls | Its listed controls include SAML authentication for enterprise, optional two-factor authentication, role-based access and configurable data retention. | The security summary describes HTTPS/TLS encryption in transit, AES-256 encryption at rest, enforced two-factor access to production, firewalls, monitoring and detailed logging. |
| Support | Driftrock offers a help centre with getting-started and automotive brand and retailer guides. | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. |
| What it does | Driftrock is an automotive customer acquisition platform that captures leads, qualifies buyers and connects campaigns to vehicle sales. | Leadfeeder identifies companies visiting a B2B website, shows engagement and intent signals, and helps teams turn that activity into qualified pipeline. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.