ActiveProspect vs LeadGenius
ActiveProspect
activeprospect.comLeadGenius
leadgenius.comSide by side
| Figure | ActiveProspect | LeadGenius |
|---|---|---|
| Price from | $10/mo | $0.07/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 25 |
| Spec score · Lead Generation Software | 9.4 (#1) | 8.9 (#8) |
| API | The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface. | LeadGenius documents a REST API for creating campaigns and sending or retrieving account and contact records; API access requires contacting Sales or a Customer Success representative. |
| Company legal name | Crunchbase identifies the legal entity as ActiveProspect, Inc., founded by Steve Rafferty. | Crunchbase lists the legal entity as LeadGenius, Inc., also known as MobileWorks and LeadGenius. |
| Headquarters | Austin, Texas, United States | San Francisco, California, United States |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.3 out of 5 from 14 reviews |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | LeadGenius provides custom B2B contact and account intelligence using AI, human research and automation. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
LeadGenius
- On-Demand Records$0.35 a month
- Precision Records$0.75 a month
- Premium Direct Dials$0.25 a month
- Contact Quarterly Refresh$0.07 a month
- Account & Contact Insights$0.15 a month
- Custom Account & Contact Insights$0.35 a month
- Account Monitoring$1 a month
- Contact Monitoring$1 a month
- Permission Pass$0.30 a month
- Freenium (Free Plan)Free
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
LeadGenius
LeadGenius provides real-time B2B contact intelligence for marketing, sales, and revenue operations teams. It combines AI with human-in-the-loop sourcing, collecting data for each customer’s use case rather than relying only on a fixed database. Its product covers 37 countries through native-language research teams and includes technographics, hiring trends, executive moves, funding, mergers and acquisitions, market expansion, ecommerce, supply-chain, and social-engagement signals. Contact Monitoring tracks role changes, promotions, and champion movement. The Salesforce integration imports leads, contacts, accounts, and opportunities every 12 hours and can export selected records. A documented REST API supports campaign creation and account and contact record exchange; access requires contacting Sales or Customer Success. LeadGenius describes configurable GDPR, LGPD, consent, and suppression rules, plus URL-level sourcing transparency. The web and API product has a free Dashboard account for 30 days with specified campaign and record limits. Paid packages are tailored to business needs, with listed record options starting at $0.35 a month.