ActiveProspect vs Picreel
ActiveProspect
activeprospect.com
Picreel
picreel.comSide by side
| Figure | ActiveProspect | Picreel |
|---|---|---|
| Price from | $10/mo | $39.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Lead Generation Software | 9.4 (#1) | 8.6 (#11) |
| Company legal name | Crunchbase identifies the legal entity as ActiveProspect, Inc., founded by Steve Rafferty. | Crunchbase identifies the legal entity as Picreel, Ltd. |
| Documentation | The help center covers onboarding, product fundamentals, billing, integrations, troubleshooting and FAQs, with a separate developer portal for APIs. | The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option. |
| Founded | The company and BBB records identify 2004 as the business start year. | 2013 |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. |
| Praise: integrations | G2 reviewers repeatedly praise LeadsBridge for many integration points, simple lead syncing and custom options connecting web sources to CRMs and ERPs. | Reviewers repeatedly mention the large integration library and smooth connections to marketing tools and CRMs. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 4.9 out of 5 from 101 reviews |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.5 out of 5 from 16 reviews |
| Rating on GetApp | 4.0 out of 5 from 1 review | 4.9 out of 5 from 101 reviews |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | Picreel is a hosted conversion-optimization tool that displays targeted popups, overlays, surveys and onsite messages to capture leads and sales. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Picreel
- FreeFree
- FreeFree
- Business$39.99 a month
- Business$39.99 a month
- Enterprise$69.99 a month
- Enterprise$839.88 a year
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.