ActiveProspect vs Poptin
ActiveProspect
activeprospect.com
Poptin
poptin.comSide by side
| Figure | ActiveProspect | Poptin |
|---|---|---|
| Price from | $10/mo | $2.08/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Lead Generation Software | 9.4 (#1) | 8.6 (#12) |
| API | The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface. | The public API manages poptins, contacts, conversions and email campaigns and is available on every plan. |
| Documentation | The help center covers onboarding, product fundamentals, billing, integrations, troubleshooting and FAQs, with a separate developer portal for APIs. | The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories. |
| Founded | The company and BBB records identify 2004 as the business start year. | 2017 |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
| Praise: integrations | G2 reviewers repeatedly praise LeadsBridge for many integration points, simple lead syncing and custom options connecting web sources to CRMs and ERPs. | Reviewers report smooth connections with tools such as Squarespace, BigCommerce and other marketing systems. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 4.8 out of 5 from 350 reviews |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.8 out of 5 from 90 reviews |
| Rating on GetApp | 4.0 out of 5 from 1 review | 4.8 out of 5 from 350 reviews |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | Poptin combines website popups, embedded forms, audience tools and email marketing automation to turn visitors into leads and customers. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).