ActiveTrail vs Bento
ActiveTrail
activetrail.comBento
bentonow.comSide by side
| Figure | ActiveTrail | Bento |
|---|---|---|
| Price from | $9/mo | $0.01/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 3 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.9 (#105) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.4 (#149) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Australia |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Bento
- Marketing Platform$29 a month
- Marketing Platform volume tier$0.01 a month
- Transactional EmailFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Bento
Bento is a web-based email marketing service from Bento, headquartered in Australia. It provides email automation, audience segmentation, and A/B testing for subscriber communication, with 57 native integrations. A free plan is available, while the listed Marketing Platform plan costs $29 a month for up to 5,000 active users. A separate volume tier is listed at $0.01 a month for 5,001–50,000 active users. Transactional Email lists the first 100 emails as free. The pricing note describes a 30-day trial and a starting price of $29/mo. Bento’s subscriber limit is 5,000 for the stated Marketing Platform tier. Access is through the web; no native desktop or mobile platform is listed. The combination of automation, segmentation, testing, and integrations targets teams managing email audiences.