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SPECIFICTION
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Bento

bentonow.com

From $0.01/mo Free plan Web
Visit bentonow.com
Spec score 7.9 #105 of 187 in Email Marketing Software

What it is

Bento is a web-based email marketing service from Bento, headquartered in Australia. It provides email automation, audience segmentation, and A/B testing for subscriber communication, with 57 native integrations. A free plan is available, while the listed Marketing Platform plan costs $29 a month for up to 5,000 active users. A separate volume tier is listed at $0.01 a month for 5,001–50,000 active users. Transactional Email lists the first 100 emails as free. The pricing note describes a 30-day trial and a starting price of $29/mo. Bento’s subscriber limit is 5,000 for the stated Marketing Platform tier. Access is through the web; no native desktop or mobile platform is listed. The combination of automation, segmentation, testing, and integrations targets teams managing email audiences.

Spec sheet

Free plan
NoRead 20 Sep 2026 · bentonow.com
Paid from
29Read 20 Sep 2026 · bentonow.com
Headquarters
AustraliaRead 28 Sep 2026 · bentonow.com
A/B testing
YesRead 20 Sep 2026 · bentonow.com
Audience segmentation
YesRead 20 Sep 2026 · bentonow.com
Email automation
YesRead 20 Sep 2026 · bentonow.com
Native integrations
57Read 20 Sep 2026 · bentonow.com
Subscriber limit
5000Read 20 Sep 2026 · bentonow.com

Plans and prices

Marketing Platform $29 a month Up to 5,000 Active Users 5,000 Active Users Read 20 Sep 2026 · bentonow.com
Marketing Platform volume tier $0.01 a month For 5,001-50,000 Active Users 5,001-50,000 Active Users Read 20 Sep 2026 · bentonow.com
Transactional Email Free First 100 emails are free 100 emails Read 20 Sep 2026 · bentonow.com

Every Bento plan and price →

Strong points and limits

Strong points

  • Email automation is included
  • Audience segmentation is included
  • A/B testing is included
  • 57 native integrations listed
  • Free plan available

Limits

  • Marketing Platform tier covers 5,000 users
  • Paid plan starts at $29/mo
  • Web platform only

Who it suits

Bento suits teams needing web-based email automation, audience segmentation, and A/B testing. It also fits organizations that want the listed integrations and subscriber-based plans.

Verdict

Bento combines core email marketing functions with 57 native integrations and a free plan. Check the active-user thresholds and web-only access against your requirements.

Where Specifiction places it

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