Bento
bentonow.com
What it is
Bento is a web-based email marketing service from Bento, headquartered in Australia. It provides email automation, audience segmentation, and A/B testing for subscriber communication, with 57 native integrations. A free plan is available, while the listed Marketing Platform plan costs $29 a month for up to 5,000 active users. A separate volume tier is listed at $0.01 a month for 5,001–50,000 active users. Transactional Email lists the first 100 emails as free. The pricing note describes a 30-day trial and a starting price of $29/mo. Bento’s subscriber limit is 5,000 for the stated Marketing Platform tier. Access is through the web; no native desktop or mobile platform is listed. The combination of automation, segmentation, testing, and integrations targets teams managing email audiences.
Spec sheet
- Free plan
- NoRead 20 Sep 2026 · bentonow.com
- Paid from
- 29Read 20 Sep 2026 · bentonow.com
- Headquarters
- AustraliaRead 28 Sep 2026 · bentonow.com
- A/B testing
- YesRead 20 Sep 2026 · bentonow.com
- Audience segmentation
- YesRead 20 Sep 2026 · bentonow.com
- Email automation
- YesRead 20 Sep 2026 · bentonow.com
- Native integrations
- 57Read 20 Sep 2026 · bentonow.com
- Subscriber limit
- 5000Read 20 Sep 2026 · bentonow.com
Plans and prices
Strong points and limits
Strong points
- Email automation is included
- Audience segmentation is included
- A/B testing is included
- 57 native integrations listed
- Free plan available
Limits
- Marketing Platform tier covers 5,000 users
- Paid plan starts at $29/mo
- Web platform only
Who it suits
Bento suits teams needing web-based email automation, audience segmentation, and A/B testing. It also fits organizations that want the listed integrations and subscriber-based plans.
Verdict
Bento combines core email marketing functions with 57 native integrations and a free plan. Check the active-user thresholds and web-only access against your requirements.
Where Specifiction places it
- Email Marketing Software#105 of 1877.9
- Nonprofit Email Marketing Software#18 of 257.8
- Email marketing tools#149 of 1877.4