ActiveTrail vs Cordial
ActiveTrail
activetrail.com
Cordial
cordial.comSide by side
| Figure | ActiveTrail | Cordial |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.6 (#77) |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Cordial supports behavioral triggers and multi-step journeys across channels, including email, text messages, mobile push notifications, and REST API calls. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2014 |
| Headquarters | Tel Aviv, Israel | San Diego, California, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Cordial lists integrations across ecommerce, data warehouse, content augmentation, and analytics, and says its universal connector supports real-time and asynchronous data transfer. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Cordial says its segmentation tools can create audiences from large data sets, including millions of contacts, with audiences updated through real-time data streaming. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Cordial
Cordial is a cross-channel marketing platform for brands that use customer data to send personalized messages. It supports email, SMS, mobile app, website, and open-channel messaging. Its data platform brings together contact, event, behavior, product, and purchase data from sources such as apps, websites, point-of-sale systems, and connected devices. Teams can build audiences from large data sets, with segments updated through real-time streaming, then coordinate behavioral triggers and multi-step journeys across channels. Cordial Edge uses business-specific AI models to predict customer actions and provide message performance insights and guidance. Mobile SDKs are available for iOS, Android, React Native, and Expo; REST APIs, webhooks, and a universal connector support connections and data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states compliance with SOC 2 Type II, GDPR, and CCPA. Services include onboarding, consulting, strategy workshops, email production, and custom solutions. Pricing is on request; the listed custom enterprise plan has no stated price.