ActiveTrail vs Echobox Email
ActiveTrail
activetrail.com
Echobox Email
echobox.comSide by side
| Figure | ActiveTrail | Echobox Email |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.0 (#94) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.4 (#151) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Customers can access analytics through a BigQuery data connector, recurring CSV exports, or an Analytics REST API; the API is available for an additional fee. |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | Users create refresh-token secrets that are exchanged for short-lived Client Service Tokens, with the client ID and token shown only once. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Echobox describes the product as built for news, radio, TV, digital-first, hybrid, international, national, and local publishers. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The product automates newsletter edition building and scheduling and claims an 85% reduction in manual work. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2013 |
| Headquarters | Tel Aviv, Israel | London, United Kingdom |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Echobox supports subscriber-data synchronization with external systems such as a CRM or CDP using APIs and campaign webhooks. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Echobox Email is a publisher-focused email service for creating, personalizing, and sending newsletters. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.7 out of 5 from 101 reviews. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.4 out of 5 from 5 reviews. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The data-processing agreement commits Echobox to risk-appropriate technical and organizational measures under GDPR Article 32. |
| Self-hosting | ActiveTrail is presented as a web-based online service; the reviewed maker pages do not offer a self-hosted edition. | The service is delivered through Echobox's website and the terms provide no self-hosting right. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Echobox directs customers to contact Support for help with data connector setup and reporting options. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Echobox Email is a publisher-focused email service for creating, personalizing and sending newsletters. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Echobox Email
Echobox Email has no write-up on Specifiction yet; its figures are above.