ActiveTrail vs Freshmarketer
ActiveTrail
activetrail.com
Freshmarketer
freshworks.comSide by side
| Figure | ActiveTrail | Freshmarketer |
|---|---|---|
| Price from | $9/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.1 (#7) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2010 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | San Mateo, California, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | It provides marketing, Shopify-based, WooCommerce-based, anonymous-visitor, and Facebook and Instagram audience segmentation. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.