ActiveTrail vs GetResponse
ActiveTrail
activetrail.com
GetResponse
getresponse.comSide by side
| Figure | ActiveTrail | GetResponse |
|---|---|---|
| Price from | $9/mo | $1,915.58/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.9 (#13) |
| Spec score · Email marketing tools | 9.1 (#12) | 9.2 (#5) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.2 (#3) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Starter is positioned for list building and AI-powered email marketing, while Marketer is for marketers and ecommerce businesses promoting and selling across channels. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Its marketing automation includes visual drag-and-drop workflows, web events, advanced triggering, and prebuilt templates. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1998 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Gdańsk, Poland |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | GetResponse says it has 150+ integrations, including Shopify, ClearBounce, Onvocado, and FuseWP, and provides an advanced API for custom integrations. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Mobile app | ActiveTrail describes a mobile reporting app for iOS and Android that requires an active account. | The GetResponse mobile app is available for iOS and Android and supports lists, contacts, newsletters, autoresponders, workflows, webinars, funnels, landing pages, and forms. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Free-account support includes live chat in English and Polish, a 24/7 chatbot in all languages, and 24/7 email support in seven languages. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | GetResponse is a lifecycle automation platform that helps close gaps from first visit to loyal buyer. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
GetResponse
- Starter$1,915.58 a month
- Marketer$5,948.38 a month
- Creator$6,956.58 a month
- EnterprisePriced on request
- Creator annualPrice not published
- Creator monthlyPrice not published
- Marketer annualPrice not published
- Marketer monthlyPrice not published
- Starter annualPrice not published
- Starter monthlyPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
GetResponse
GetResponse is a lifecycle automation platform combining email, SMS, web push, lead capture, ecommerce tools, and revenue tracking. Its AI tools generate emails and campaigns, help create content, and recommend products. Marketing automation uses visual workflows, web events, triggers, and templates; ecommerce features include promo codes, abandoned-cart reminders, and store integrations. The platform also provides landing pages, webinars, audience segmentation, and A/B testing. Its REST API can manage campaigns and newsletters, gather statistics, and manage segments. The iOS and Android app supports lists, contacts, newsletters, workflows, webinars, funnels, landing pages, and forms. GetResponse offers a free plan and a 14-day trial; paid plans are listed from $15.58/mo (annual). Free accounts have limits on webinars, messages, landing-page visits, automation, and chats. Free landing pages allow 1,000 unique visitors per month, and webinars are limited to 10 people including presenters. After the premium trial, premium features are removed unless the account is upgraded, while the free version remains available.