ActiveTrail vs Kit
ActiveTrail
activetrail.com
Kit
kit.comSide by side
| Figure | ActiveTrail | Kit |
|---|---|---|
| Price from | $9/mo | $32.50/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.9 (#13) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.2 (#7) |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | API keys are available on every plan for direct integrations and personal automation, while public apps must use OAuth. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2013 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | GetApp reviewers commonly describe Kit support as responsive, friendly and effective, while a minority report slow or automated replies. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | Capterra lists Kit at 4.6 out of 5 from 244 reviews. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | Trustpilot lists Kit at 4.0 out of 5 from 160 reviews. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.