ActiveTrail vs Lead Liaison
ActiveTrail
activetrail.comLead Liaison
leadliaison.comSide by side
| Figure | ActiveTrail | Lead Liaison |
|---|---|---|
| Price from | $9/mo | $250/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.3 (#33) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The company describes its platform as tailored specifically for mid-sized businesses. |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Dallas, Texas, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Lead Liaison says it integrates with more than 400 third-party applications and also offers an API and Zap. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The company states it is SOC 2 Type 2 and ISO 27001 certified and complies with HIPAA and GDPR. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Customers are assigned a dedicated Technical Account Manager, and the support SLA guarantees a response within six hours for every support ticket. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Lead Liaison
Lead Liaison is a marketing automation platform for managing campaigns and moving marketing qualified leads toward sales qualification. It supports online and offline omni-channel campaigns, with tools for creating trackable content, images, emails, landing pages, and videos. A landing-page designer and smart forms support lead capture; automated workflows nurture leads, and distribution can follow performance criteria, round-robin, or direct assignment. Qualification features include asset-level and basic scoring, lead grading, score thresholds, and inactivity periods. The platform tracks actions such as page views, email clicks, document downloads, webinar attendance, video watches, and form submissions. Lead Liaison says it integrates with more than 400 third-party applications and offers an API and Zap. It describes its audience as mid-sized businesses. Paid pricing starts at $250/mo (annual), with no free plan. Listed plans include Inbound at $250 a month under an annual contract, Omnibound at $780 a month under an annual contract, and Lifecycle at $1,500 a month under an annual contract. The company says it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and uses AES 256-bit encryption. Customers receive a dedicated Technical Account Manager, and the support SLA promises a response within six hours for each ticket.