ActiveTrail vs Mailchimp
ActiveTrail
activetrail.com
Mailchimp
mailchimp.comSide by side
| Figure | ActiveTrail | Mailchimp |
|---|---|---|
| Price from | $9/mo | $13/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.0 (#10) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.4 (#2) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.3 (#2) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API documentation | The online API reference explains functions, inputs and outputs and provides a test button for trying endpoints. | Developer documentation includes API references, guides, integration guidance, webhooks and release notes. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2001 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Atlanta, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Rating on Apple App Store | 4.0 out of 5 from 4 ratings. | 4.9 out of 5 from 52K ratings |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.3 out of 5 from 18,430 reviews |
| Rating on Google Play | The opened listing shows 1K+ downloads but no numeric user rating or rating count. | 4.7 out of 5 from 24.1K reviews |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.