ActiveTrail vs MailerLite
ActiveTrail
activetrail.com
MailerLite
mailerlite.comSide by side
| Figure | ActiveTrail | MailerLite |
|---|---|---|
| Price from | $9/mo | $12/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.6 (#39) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.0 (#13) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Users can send perfectly timed and targeted emails automatically. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2010 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Vilnius, Lithuania |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Landing pages can collect leads, sell products, and more. |
| Security certification | ActiveTrail states that its information-security management system complies with ISO 27001. | The company states that it is ISO 27001 certified and GDPR compliant. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
MailerLite
- FreeFree
- Comfort$12 a month
- Power$25 a month
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
MailerLite
MailerLite is an email marketing service for creating campaigns and managing audiences. Its tools include email automation, audience segmentation, landing pages, A/B testing, signup forms and digital products or bookings. The Free plan costs nothing and supports up to 250 subscribers and 2,500 monthly emails, with three automations, one website, one landing page and two user seats. Comfort costs $12 a month at the lowest listed tier, with 500 subscribers, three user seats and 50 automations. Power costs $25 a month and includes unlimited monthly emails, user seats, automations and landing pages.
Premium features are available in a free 14-day trial without a credit card. MailerLite lists more than 100 integrations, including Claude, WordPress, Canva, Zapier, Shopify and WooCommerce, and offers an iPad subscribe app. AI features include writing assistance, landing-page building, A/B testing and smart sending; its MCP Server lets Claude and ChatGPT manage email marketing. The company says it is ISO 27001 certified and GDPR compliant. Support includes a knowledge base, webinars, email, live chat and priority support.