ActiveTrail vs MailPoet
ActiveTrail
activetrail.com
MailPoet
mailpoet.comSide by side
| Figure | ActiveTrail | MailPoet |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.7 (#130) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.6 (#129) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | MailPoet describes its users as ranging from small businesses sending weekly newsletters to larger companies and WooCommerce stores. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | MailPoet supports automated welcome emails and new blog post notifications. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2011 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | MailPoet is a WordPress email marketing plugin for creating, sending, managing, and growing email campaigns from the WordPress dashboard. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Paid plans include multi-condition subscriber segmentation, and WooCommerce segmentation can use criteria such as country, order count, and spending. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Free users can use the knowledge base, while paid license holders can access premium support by email, with weekday responses promised within 48 hours. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
MailPoet
- StarterFree
- AgencyPrice not published
- BusinessPrice not published
- CreatorPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.