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MailPoet

mailpoet.com

Free plan Self-hosted
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Spec score 7.6 #129 of 187 in Email marketing tools

Spec sheet

Product
MailPoet is a WordPress email marketing plugin for creating, sending, managing, and growing email campaigns from the WordPress dashboard.Read 12 Oct 2026 · wordpress.org
Audience
MailPoet describes its users as ranging from small businesses sending weekly newsletters to larger companies and WooCommerce stores.Read 12 Oct 2026 · mailpoet.com
Free plan
YesRead 23 Sep 2026 · mailpoet.com
Integrations
MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features.Read 12 Oct 2026 · wordpress.org
Privacy
MailPoet provides GDPR guidance covering consent collection, personal data export, and erasure through WordPress tools.Read 12 Oct 2026 · kb.mailpoet.com
Support
Free users can use the knowledge base, while paid license holders can access premium support by email, with weekday responses promised within 48 hours.Read 12 Oct 2026 · mailpoet.com
Founded
2011Read 28 Sep 2026 · mailpoet.com
Automation
MailPoet supports automated welcome emails and new blog post notifications.Read 12 Oct 2026 · wordpress.org
Delivery
The MailPoet Sending Service supports delivery speeds of up to 50,000 emails per hour and automated bounce and complaint handling.Read 12 Oct 2026 · wordpress.org
Email automation
YesRead 23 Sep 2026 · mailpoet.com
Limits
Paid subscriber limits scale from 500 to 200,000, with custom quotes available for larger plans; monthly and annual billing are offered.Read 12 Oct 2026 · kb.mailpoet.com
Monthly send limit
5000Read 23 Sep 2026 · mailpoet.com
Newsletters
Users can build newsletters, schedule them, or send them immediately using responsive templates.Read 12 Oct 2026 · wordpress.org
Segmentation
Paid plans include multi-condition subscriber segmentation, and WooCommerce segmentation can use criteria such as country, order count, and spending.Read 12 Oct 2026 · wordpress.org
Sending authentication
MailPoet says its sending infrastructure supports SPF and DKIM authentication.Read 12 Oct 2026 · wordpress.org
Signup forms
The plugin supports customizable signup forms with placements including popups, slide-ins, fixed bars, shortcodes, and exit intent.Read 12 Oct 2026 · wordpress.org
Subscriber limit
500Read 23 Sep 2026 · mailpoet.com
WooCommerce
WooCommerce features include abandoned cart messages, first purchase emails, product and category follow-ups, and transactional email customization.Read 12 Oct 2026 · wordpress.org

Plans and prices

Starter Free 500 subscribers · 5,000 emails per month · MailPoet branding · core features Read 12 Oct 2026 · kb.mailpoet.com
Agency Price not published Monthly or annual; price depends on subscriber count. Up to 50 websites · Subscriber limit per instance · MailPoet Sending Service Read 12 Oct 2026 · kb.mailpoet.com
Business Price not published Monthly or annual; price depends on subscriber count. 500–200,000 subscribers · Premium features · MailPoet Sending Service Read 12 Oct 2026 · kb.mailpoet.com
Creator Price not published Monthly or annual; price depends on subscriber count. 500–200,000 subscribers · Premium features · Host or third-party sending service Read 12 Oct 2026 · kb.mailpoet.com

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Where Specifiction places it

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