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SPECIFICTION
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Mailchimp vs MailPoet

Mailchimp

mailchimp.com

MailPoet

mailpoet.com

Side by side

FigureMailchimpMailPoet
Price from$13/moFree
Free planYesYes
Free trialYes—
Open source——
WebYes—
iOSYes—
AndroidYes—
APIYes—
Self-hosted—Yes
Plans published54
Spec score · Email marketing tools9.4 (#2)7.6 (#129)
Spec score · Email Marketing Software9.0 (#10)7.7 (#130)
AutomationMarketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.MailPoet supports automated welcome emails and new blog post notifications.
Email automationYesYes
Founded20012011
Free planYesYes
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features.
Monthly send limit50005000
Audience segmentationYesPaid plans include multi-condition subscriber segmentation, and WooCommerce segmentation can use criteria such as country, order count, and spending.
Subscriber limit500500
SupportOfficial feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.Free users can use the knowledge base, while paid license holders can access premium support by email, with weekday responses promised within 48 hours.

Plans

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

MailPoet

  • StarterFree
  • AgencyPrice not published
  • BusinessPrice not published
  • CreatorPrice not published

MailPoet pricing →

In their own words

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

Visit mailchimp.com

MailPoet

MailPoet has no write-up on Specifiction yet; its figures are above.

Visit mailpoet.com