ActiveTrail vs Manago AI (formerly SALESmanago)
ActiveTrail
activetrail.comManago AI (formerly SALESmanago)
manago.aiSide by side
| Figure | ActiveTrail | Manago AI (formerly SALESmanago) |
|---|---|---|
| Price from | $9/mo | €30/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.1 (#8) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Manago AI says its platform is built for e-commerce and its pricing page cites use by 2,000+ growing brands. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | The operator is Benhauer sp. z o.o., registered in Kraków under KRS 0000523346 with PLN 13,620,860 share capital. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Krakow, Poland |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. |
| Marketing automation | A visual workflow builder can trigger personalized email or SMS actions from customer behavior, forms, page visits and other events. | Workflows can trigger messages when customers browse, buy, abandon carts, return or disengage. |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | GetApp and Trustpilot reviewers frequently describe technical or customer support as responsive, knowledgeable and helpful. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 252 reviews. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 309 reviews. |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 4.5 out of 5 from 90 reviews. |
| REST API | The public REST API is intended to expose the actions available in the web system, including automations, contacts, campaigns and synchronization. | API v3 uses an API-KEY header created in the platform's Integration Center and exposes endpoints for contacts, products, WhatsApp, mobile push and exports. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.