ActiveTrail vs Octeth
ActiveTrail
activetrail.comOcteth
octeth.comSide by side
| Figure | ActiveTrail | Octeth |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 9 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.6 (#40) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.0 (#15) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Its visual journey builder supports email, SMS, and webhook actions, conditions, waits, splits, and API-triggered journeys. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1999 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | New York, NY; London, UK; Istanbul, TR |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The site lists WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier integrations, and names Amazon SES, SendGrid, Mailgun, Postmark, and SparkPost as delivery providers. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Octeth is a self-hosted email marketing platform for agencies, SaaS companies, and enterprises. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Paid licenses include three months of updates and support; continued updates and support are available through an optional annual service package priced at 20% of the license fee. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Octeth
- Community EditionFree
- Perpetual License$5,000, paid once
- Annual Service PackagePrice not published
- CommunityFree
- Starter$790, paid once
- Solo$5,500, paid once
- Studio$12,500, paid once
- Agency$20,000, paid once
- Unlimited$29,500, paid once
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.