ActiveTrail vs Oracle Responsys
ActiveTrail
activetrail.comOracle Responsys
oracle.comSide by side
| Figure | ActiveTrail | Oracle Responsys |
|---|---|---|
| Price from | $9/mo | $0.17/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.2 (#76) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.6 (#17) |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | Its code-optional email designer supports personalization and device previews. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1977 |
| Headquarters | Tel Aviv, Israel | Austin, Texas, USA |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.