ActiveTrail vs Pulsate
ActiveTrail
activetrail.comPulsate
pulsatehq.comSide by side
| Figure | ActiveTrail | Pulsate |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 0 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.3 (#96) |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2013 |
| Headquarters | Tel Aviv, Israel | Dublin, Ireland |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Pulsate lists integrations with Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Pulsate offers hands-on onboarding, data integration support, and ongoing customer success guidance. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Pulsate describes its platform as a digital engagement platform for community financial institutions that helps grow account holder product use and engagement. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Pulsate
Pulsate is a digital engagement platform for community banks and credit unions seeking to increase account-holder product use and engagement. It supports push and in-app notifications, a scrollable feed, retargeting, and messages in online banking. Behavioral, geofencing, and demographic targeting can shape communications. Reporting covers campaign performance such as loan conversion, deposit growth, and channel effectiveness, with one-click campaigns for selected opportunities and segments. Listed digital banking integrations include Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront. Pulsate also offers SFTP, custom integrations, and APIs exposing more than 120 data points; it names HubSpot, Salesforce, and other CRMs. Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification. The platform is available on the web, Android, iOS, and through an API. Pricing is on request, with charges set out in a commercial agreement.