ActiveTrail vs Regal
ActiveTrail
activetrail.comRegal
regal.aiSide by side
| Figure | ActiveTrail | Regal |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.7 (#73) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | The product includes analytics, reporting, customizable dashboards, transcription, summaries and conversation intelligence. |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | The public API uses API keys in the Authorization header, with keys revealed from account integration settings. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2020 |
| Headquarters | Tel Aviv, Israel | New York City, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Regal advertises more than 40 integrations covering CRMs, marketing platforms and other business systems. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Regal helps businesses build, improve, and manage voice AI agents for customer communications. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.8 out of 5 from 4 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.7 out of 5 from 45 reviews |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The pricing page lists SOC 2 Type II, HIPAA, GDPR, CCPA, and PCI DSS compliance; the security page describes SOC 2 certification and adherence to GDPR and CCPA standards. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | All plans include a dedicated implementation team, emergency support and integration help from forward-deployed engineers. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Regal is an enterprise AI-agent platform for building, improving and managing customer-support, sales and operations communications. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.