ActiveTrail vs SAP Emarsys
ActiveTrail
activetrail.comSAP Emarsys
emarsys.comSide by side
| Figure | ActiveTrail | SAP Emarsys |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 6.8 (#175) |
| Spec score · Email marketing tools | 9.1 (#11) | 6.6 (#186) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 6.6 (#128) |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | It supports single-channel campaigns and cross-channel customer journeys activated by real-time events. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2000 |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Its integration ecosystem covers commerce, data, channels, marketing, and content, with partner integrations for connecting external solutions. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The support page advertises 24/7 guidance, support in 10 languages from 13 locations, and phone, web ticket, and web chat contact options. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | The platform connects enterprise and customer data to orchestrate real-time, personalized customer interactions across channels. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
SAP Emarsys
SAP Emarsys has no write-up on Specifiction yet; its figures are above.