SAP Emarsys

Spec sheet

What it does

The platform connects enterprise and customer data to orchestrate real-time, personalized customer interactions across channels.Read 12 Oct 2026 · emarsys.com

Integrations

Its integration ecosystem covers commerce, data, channels, marketing, and content, with partner integrations for connecting external solutions.Read 12 Oct 2026 · emarsys.com

Privacy

SAP Emarsys’s privacy statement describes processing of personal data and data protection rights, including access, correction, deletion, and restriction requests.Read 12 Oct 2026 · emarsys.com

Support

The support page advertises 24/7 guidance, support in 10 languages from 13 locations, and phone, web ticket, and web chat contact options.Read 12 Oct 2026 · emarsys.com

Founded

2000Read 28 Sep 2026 · emarsys.com

AI and analytics

The platform describes AI-assisted audience identification, campaign activation, content personalization, and performance analysis, alongside reporting and analytics.Read 12 Oct 2026 · emarsys.com

Automation

It supports single-channel campaigns and cross-channel customer journeys activated by real-time events.Read 12 Oct 2026 · emarsys.com

Channels

The site lists email, SMS, mobile, web, digital ads, conversational messaging, direct mail, and in-store among its engagement channels.Read 12 Oct 2026 · emarsys.com

Intended customers

SAP describes the solution for consumer-focused industries and B2B organizations, including retail, e-commerce, manufacturing, and travel and hospitality.Read 12 Oct 2026 · emarsys.com

Personalization

AI and customer and business context can be used to tailor audiences, content, offers, and recommendations across channels.Read 12 Oct 2026 · emarsys.com

Product name

SAP says SAP Emarsys is now SAP Engagement Cloud, with existing Emarsys capabilities remaining available and supported.Read 12 Oct 2026 · emarsys.com

SAP connectivity

The site names SAP S/4HANA, SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Business Data Cloud among connected SAP systems and services.Read 12 Oct 2026 · emarsys.com

Security and architecture

SAP describes the platform as API-first and enterprise-ready, with embedded security and governance in a cloud-native architecture.Read 12 Oct 2026 · emarsys.com

Support metrics

The support page states 99.97% solutions uptime and a 37-minute initial response time.Read 12 Oct 2026 · emarsys.com

Plans and prices

Every SAP Emarsys plan and price →

Where Specifiction places it

• Email Marketing Software#175 of 1876.8
• Marketing Automation Software#128 of 1306.6
• Email marketing tools#186 of 1876.6