ActiveTrail vs Sendlane
ActiveTrail
activetrail.com
Sendlane
sendlane.comSide by side
| Figure | ActiveTrail | Sendlane |
|---|---|---|
| Price from | $9/mo | $100/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.3 (#69) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.8 (#22) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. |
| API documentation | The online API reference explains functions, inputs and outputs and provides a test button for trying endpoints. | The custom integration guide links to complete v2 API documentation and provides event references and integration guidance. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The company describes its product as purpose-built for direct-to-consumer merchants and eCommerce brands. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | Crunchbase lists the legal name as SENDLANE, INC. |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | The pricing page lists campaigns and newsletters among the features included in its plans. |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | San Diego, California, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Sendlane presents a unified retention marketing platform for email, SMS, reviews, and forms. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Sendlane requires users to send from verified sending subdomains with authenticated sender profiles, using SPF, DKIM, and DMARC verification. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | The pricing page lists tags, custom fields, and multivariable segmentation tools. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.