ActiveTrail vs Twilio Segment
ActiveTrail
activetrail.com
Twilio Segment
twilio.comSide by side
| Figure | ActiveTrail | Twilio Segment |
|---|---|---|
| Price from | $9/mo | $120/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#50) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.0 (#10) |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2008 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | San Francisco, California |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.7 out of 5 from 72 reviews |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 3.3 out of 5 from 2 reviews |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Twilio Segment collects first-party data, applies schemas and governance, unifies identities, and routes data to hundreds of downstream tools. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Twilio Segment
- FreeFree
- Team$120 a month
- BusinessPriced on request
- BusinessPrice not published
- Customer Data PlatformPrice not published
- Customer Data PlatformPriced on request
- FreeFree
- Team$120 a month
- BusinessPriced on request
- Customer Data PlatformPriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Twilio Segment
Twilio Segment has no write-up on Specifiction yet; its figures are above.