ActiveTrail vs Upland Adestra
ActiveTrail
activetrail.com
Upland Adestra
uplandsoftware.comSide by side
| Figure | ActiveTrail | Upland Adestra |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 6.7 (#182) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.4 (#146) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 7.2 (#101) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Upland describes a responsive customer success and support team that works with publishers on governance, scale, and evolving audience strategies. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Upland Adestra
Upland Adestra has no write-up on Specifiction yet; its figures are above.