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SPECIFICTION
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Upland Adestra

uplandsoftware.com

WebAPI
Visit uplandsoftware.com
Spec score 7.2 #101 of 130 in Marketing Automation Software

Spec sheet

Purpose
Adestra helps publishers use first-party data for audience engagement, reader retention, subscription growth, and advertiser value.Read 12 Oct 2026 · uplandsoftware.com
Free plan
NoRead 23 Sep 2026 · uplandsoftware.com
Integrations
Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account.Read 12 Oct 2026 · uplandsoftware.com
Support
Upland describes a responsive customer success and support team that works with publishers on governance, scale, and evolving audience strategies.Read 12 Oct 2026 · uplandsoftware.com
A/B testing
YesRead 23 Sep 2026 · uplandsoftware.com
Accessibility
Adestra offers email accessibility audits, template redesigns, and remediation services that reference WCAG and EAA compliance reviews.Read 12 Oct 2026 · uplandsoftware.com
Audience features
Adestra Audiences offers unified customer profiles, audience segmentation, behavioral insights, first-party data activation, and real-time audience updates.Read 12 Oct 2026 · uplandsoftware.com
Audience segmentation
YesRead 23 Sep 2026 · uplandsoftware.com
Deliverability
Upland offers deliverability consultations and specialist guidance on sender reputation, inbox placement, and mailbox provider requirements.Read 12 Oct 2026 · uplandsoftware.com
Email automation
YesRead 23 Sep 2026 · uplandsoftware.com
Email marketing
The platform supports high-volume email campaigns, newsletter automation, lifecycle journeys, dynamic content, and personalization.Read 12 Oct 2026 · uplandsoftware.com
Governance
Listed governance features include multi-team workspaces, role-based permissions, approval workflows, consent and preference management, and audit trails.Read 12 Oct 2026 · uplandsoftware.com
Professional services
Available services include onboarding, ESP migrations, deliverability monitoring, technical support, custom integrations, training, and strategic consulting.Read 12 Oct 2026 · uplandsoftware.com
Publisher audience
Upland positions Adestra for publishers and content teams managing multiple newsletters and seeking to treat newsletters as subscription and commercial products.Read 12 Oct 2026 · uplandsoftware.com
Shopify integration limit
The Shopify integration syncs profile and metadata one way from Shopify to Adestra and requires an active Shopify account subscription.Read 12 Oct 2026 · uplandsoftware.com

Plans and prices

Adestra Priced on request Designed for organizations sending 300,000+ emails per month; pricing varies by sending volume, brands or business units, audience data requirements, and service needs Read 12 Oct 2026 · uplandsoftware.com

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