Mailchimp vs Upland Adestra
Mailchimp
mailchimp.com
Upland Adestra
uplandsoftware.comSide by side
| Figure | Mailchimp | Upland Adestra |
|---|---|---|
| Price from | $13/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Email marketing tools | 9.4 (#2) | 7.4 (#146) |
| Spec score · Marketing Automation Software | 9.3 (#2) | 7.2 (#101) |
| Spec score · Email Marketing Software | 9.0 (#10) | 6.7 (#182) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Email marketing | The product sends personalized email campaigns and provides campaign creation tools. | The platform supports high-volume email campaigns, newsletter automation, lifecycle journeys, dynamic content, and personalization. |
| Free plan | Yes | No |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account. |
| Audience segmentation | Yes | Yes |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Upland describes a responsive customer success and support team that works with publishers on governance, scale, and evolving audience strategies. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Upland Adestra
Upland Adestra has no write-up on Specifiction yet; its figures are above.