ActiveTrail vs Zoho Campaigns
ActiveTrail
activetrail.com
Zoho Campaigns
zoho.comSide by side
| Figure | ActiveTrail | Zoho Campaigns |
|---|---|---|
| Price from | $9/mo | $4/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.6 (#42) |
| Spec score · Email marketing tools | 9.1 (#11) | 9.5 (#1) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | The Email API uses API keys in the Zoho-zapikey header at the v2 endpoint, and each user may create up to 20 keys. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1996 |
| Free plan | No | Yes |
| GDPR controls | The service documents consent capture, double opt-in, unsubscribe handling, data export and deletion assistance for GDPR workflows. | Zoho documents consent management, double opt-in, lawful-basis tracking, access and erasure options, audit logs and password-protected exports for GDPR workflows. |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.3 out of 5 from 1,043 reviews. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Zoho Campaigns is a multichannel marketing platform for creating, personalizing, automating and measuring email, SMS and WhatsApp campaigns. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.