ActiveTrail vs Zoho Marketing Automation
ActiveTrail
activetrail.com
Zoho Marketing Automation
zoho.comSide by side
| Figure | ActiveTrail | Zoho Marketing Automation |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.4 (#28) |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1996 |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Zoho Marketing Automation
- StandardPrice not published
- ProfessionalPrice not published
- EnterprisePrice not published
- Free trialFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for coordinating marketing campaigns and customer journeys across email, SMS, WhatsApp and social channels. Its tools include email automation, lead scoring and lead capture forms; lead generation can also use signup forms, pop-ups, landing pages and social posts. All plans include unlimited social campaigns, signup forms and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs. Pricing starts at $14/mo (annual), and billing is available monthly or yearly, with yearly billing showing a 25% saving. Local taxes such as VAT and GST are additional. A 14-day trial requires no credit card and includes 10 users, 5,000 website visitors and 2,000 marketing contacts; there is no stated permanent free plan. Annual plans allow 10, 15 or 25 users. Standard integrates with more than 40 apps, and named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting and Zoho Commerce. Enterprise includes workspace and custom roles. Zoho states the product supports GDPR compliance, double opt-in and consent management.