Adapty vs AppLovin MAX

Adapty is a subscription revenue platform for app teams, combining purchase infrastructure, paywalls and onboarding flows, analytics, experiments, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access synchronized across platforms, and stream normalized revenue events. A browser-based builder creates paywalls and onboarding flows that can be published without app updates, with drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows using A/B tests with custom traffic splits, unlimited variants, and early winner predictions. Revenue analytics include MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations can send subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. Adapty supports attribution through MMP data or its own attribution, with Apple Ads attribution included out of the box. Its Pro plan is free below $5K/month in earnings, then charges 1% of monthly revenue after passing that threshold. Enterprise pricing is custom.

AppLovin MAX helps mobile games earn revenue from ad impressions by running a real-time auction among ad networks; the highest bid wins. Supported formats include rewarded video, app open, interstitial, MREC, banner, and native ads. Publishers can review user-level and impression-level data in built-in reports or through an API, and use A/B testing to compare networks, price points, and regional setups. Ad Review offers control over which ads users see and flags problematic or competitor ads. The SDK is described as lightweight, with tools for SDK validation and pre-launch ad testing through Mediation Debugger. The product supports Android and iOS apps and lists integrations for Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, and Defold. MAX is free for publishers; bidding networks pay AppLovin a fee on generated ad revenue. A mediated network requires its own account, app and ad unit registration, and approval to serve ads. Custom networks cannot use in-app bidding or Auto-CPM. Publishers must obtain consent where applicable and pass consent flags to AppLovin.