Adjust vs Adverity
Adjust
adjust.com
Adverity
adverity.comSide by side
| Figure | Adjust | Adverity |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Ad Analytics | 9.1 (#1) | 8.0 (#8) |
| Founded | 2012 | 2015 |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. |
| Privacy compliance | Adjust says its services support GDPR, CCPA and LGPD requirements and that its COPPA solution has CARU certification. | The security page says Adverity processes personal information in compliance with GDPR and UK GDPR and honors California CCPA privacy rights. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. |
Plans
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.