Adjust vs Measured
Adjust
adjust.com
Measured
measured.comSide by side
| Figure | Adjust | Measured |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Ad Analytics | 9.1 (#1) | 7.8 (#10) |
| Spec score · Conversion Tracking | 9.1 (#2) | 7.7 (#12) |
| API | Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs. | The integrations page lists a Measured REST API for accessing cross-channel performance data. |
| Company founded | Adjust says it was founded in 2012. | Measured’s About page lists its founding year as 2017. |
| Company headquarters and size | LinkedIn lists Berlin, Germany as headquarters and a company size of 201–500 employees. | LinkedIn lists Austin, Texas headquarters and 51–200 employees. |
| Founded | 2012 | Measured was founded in 2017. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. |
| Privacy compliance | Adjust says its services support GDPR, CCPA and LGPD requirements and that its COPPA solution has CARU certification. | Measured states compliance with GDPR and CCPA. |
| Rating on Capterra | 4.2 out of 5 from 26 reviews. | 5.0 out of 5 from 10 reviews |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.9 out of 5 from 11 reviews |
| Rating on Gartner Peer Insights | 3.7 out of 5 from 4 reviews in Mobile App Analytics; 3.2 out of 5 from 11 reviews in Web, Product and Digital Experience Analytics. | 4.7 out of 5 from 17 reviews |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | Measured states that it is ISO/IEC 27001:2022 certified and SOC 2 Type 2 compliant. |
| Security certification | Adjust states that it holds ISO/IEC 27001:2022 and ePrivacy certification dating from 2015. | Measured states that it is ISO/IEC 27001:2022 certified. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. |
| What it does | Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection. | Measured is an AI-powered marketing-effectiveness platform for enterprise brands that combines incrementality testing, media-mix modeling and attribution data. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.