Adjust vs Umeng U-App

Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Its reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and study page and behavior paths. Advanced analysis includes custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center includes a web analytics scenario. OpenAPI access has documentation, error codes, debugging, and generated SDK examples. Umeng says its AI assistant integration supports read-only queries, filters sensitive fields on the server, and keeps data within Alibaba Cloud. The free Standard edition is described for independent developers and small to medium teams. It costs nothing and includes 500 apps, 20 dashboards, two years of log retention, two daily funnel runs, no retention analysis, no real-time data, and 160,000 daily general OpenAPI calls. Umeng was founded in 2010 and is based in Beijing, China.