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Umeng U-App

umeng.com

From 416.67 CNY/mo Free plan WebiOSAndroidAPI
Visit umeng.com
Spec score 8.2 #22 of 37 in Mobile App Analytics Software

What it is

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Its reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and study page and behavior paths. Advanced analysis includes custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center includes a web analytics scenario. OpenAPI access has documentation, error codes, debugging, and generated SDK examples. Umeng says its AI assistant integration supports read-only queries, filters sensitive fields on the server, and keeps data within Alibaba Cloud. The free Standard edition is described for independent developers and small to medium teams. It costs nothing and includes 500 apps, 20 dashboards, two years of log retention, two daily funnel runs, no retention analysis, no real-time data, and 160,000 daily general OpenAPI calls. Umeng was founded in 2010 and is based in Beijing, China.

Spec sheet

Product
U-App provides mobile app analytics and marketing attribution for understanding app users and evaluating channel performance.Read 8 Oct 2026 · umeng.com
Intended users
The maker describes the free Standard edition as covering independent developers and small to medium teams.Read 8 Oct 2026 · umeng.com
API
U-App has OpenAPI access, documentation, error codes, an online debugging tool and generated SDK examples.Read 8 Oct 2026 · devs.umeng.com
Support
The premium plan lists dedicated customer service as an included benefit.Read 8 Oct 2026 · umeng.com
Headquarters
Beijing, ChinaRead 28 Sep 2026 · umeng.com
Founded
2010Read 28 Sep 2026 · umeng.com
Advanced analysis
Its advanced analysis features include page and behavior paths, custom SQL, custom dashboards and a dashboard marketplace.Read 8 Oct 2026 · umeng.com
Advertising integrations
The product page says it connects to more than 15 advertising channels, including Ocean Engine, Tencent Ads, Huawei, OPPO, VIVO, ASA and Xiaohongshu.Read 8 Oct 2026 · umeng.com
AI assistant support
The official U-App Skill is listed as compatible with Qoder, ChatGPT, Cursor, Claude Code and Tongyi Lingma, with read-only queries and app-based authorization.Read 8 Oct 2026 · umeng.com
AI 助手接入
官方 U-App Skill 适配 Qoder、ChatGPT、Cursor、Claude Code 和通义灵码，可协助 SDK 集成及自然语言查询。Read 8 Oct 2026 · umeng.com
Attribution
Optional marketing attribution includes channel ROAS/eCPI, OneLink distribution, app-store download analysis and in-app purchase analysis.Read 8 Oct 2026 · umeng.com
Behavior analysis
It supports custom events, funnels, custom retention, user segmentation and individual user inspection.Read 8 Oct 2026 · umeng.com
Compliance guidance
The SDK center links to a Mobile Analytics SDK compliance configuration guide and Umeng privacy policy.Read 8 Oct 2026 · devs.umeng.com
Privacy and security
Umeng's product page says AI queries are read-only, sensitive fields are filtered on the server, and data stays within Alibaba Cloud.Read 8 Oct 2026 · umeng.com
SDK platforms
The SDK center lists Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x C++, Cocos2d-x Lua, Unity3D and Quick App platforms.Read 8 Oct 2026 · devs.umeng.com
SDK 平台
SDK 下载中心列出 Android、iOS、HarmonyOS NEXT、Flutter、React Native、Cocos2dx、Unity3D 和快应用平台。Read 8 Oct 2026 · devs.umeng.com
Setup
Umeng says developers can integrate the SDK and begin seeing data in as little as five minutes.Read 8 Oct 2026 · umeng.com
User and retention analytics
It reports DAU, MAU, new users, launches, retention, churn and user engagement metrics.Read 8 Oct 2026 · umeng.com
用户与留存
用户指标包括 DAU、MAU、新增、启动次数、次日/7日/30日留存、流失卸载和用户参与度。Read 8 Oct 2026 · umeng.com

Plans and prices

标准版 Free 永久免费 应用 500 个 · 看板 20 个 · 基础统计 + 2 年日志留存 · 漏斗 2 次/日 · 无留存分析 · 无实时数据 · OpenAPI 通用版 16 万次/日 Read 8 Oct 2026 · umeng.com
营销归因（100万点击量以内） 5,000 CNY a year ¥5000/ 年 100万点击量以内 · 更高点击量分档可选 · DAU 规格另购 · 全渠道归因 · OneLink · 应用内付费分析 Read 8 Oct 2026 · umeng.com
尊享版（DAU 5万以内） 7,998 CNY a month ¥7998/ 3 个月 DAU 5 万以内 · 个人细查 · 漏斗 2000 次/日 · SQL 1000 次/日 · 可选营销归因 · 专属客服 Read 8 Oct 2026 · umeng.com
专业版（DAU 5万以内） 12,000 CNY a year ¥12000/ 1 年 DAU 5 万以内 · 实时数据 · 留存分析 · 漏斗 20 次/日 · 行为路径 100 次/日 · 自定义 SQL 160 次/日 · OpenAPI 60 万次/日 Read 8 Oct 2026 · umeng.com
营销归因能力（可选配，100万点击量以内） Price not published ¥5000/ 年 更高点击量分档可选 · DAU 规格另购 · 全渠道统一归因 ROAS/eCPI · OneLink · 启动来源与应用商店下载分析 · IAP 分析 Read 8 Oct 2026 · umeng.com

Every Umeng U-App plan and price →

Strong points and limits

Strong points

  • Free Standard edition
  • Reports retention, funnels, revenue, and crash insights
  • SDKs listed for Android and iOS
  • OpenAPI includes debugging tools and SDK examples

Limits

  • Standard has no retention analysis
  • Standard has no real-time data
  • Standard allows two daily funnel runs

Who it suits

U-App suits mobile app teams that need user, retention, funnel, or channel attribution analysis. Its free Standard edition is described for independent developers and small to medium teams.

Verdict

U-App combines app usage analysis with optional marketing attribution and supports a broad set of SDK platforms. Check the Standard edition’s stated limits and the billing terms for paid plans when choosing a tier.

Where Specifiction places it

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