Appfigures vs Umeng U-App

Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.

Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Its reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and study page and behavior paths. Advanced analysis includes custom SQL, dashboards, and a dashboard marketplace. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, and the SDK center includes a web analytics scenario. OpenAPI access has documentation, error codes, debugging, and generated SDK examples. Umeng says its AI assistant integration supports read-only queries, filters sensitive fields on the server, and keeps data within Alibaba Cloud. The free Standard edition is described for independent developers and small to medium teams. It costs nothing and includes 500 apps, 20 dashboards, two years of log retention, two daily funnel runs, no retention analysis, no real-time data, and 160,000 daily general OpenAPI calls. Umeng was founded in 2010 and is based in Beijing, China.