Admixer DMP vs Audigent
Admixer DMP
admixer.com
Audigent
audigent.comSide by side
| Figure | Admixer DMP | Audigent |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 0 |
| Spec score · Data Management Platforms | 7.7 (#7) | 7.4 (#11) |
| Activation | Audiences can be activated across different channels and platforms. | ContextualPMPs are delivered via a Deal ID that buyers can add to a campaign line item. |
| Audience | The product inquiry form lists advertisers, agencies, publishers, data providers, and technology vendors as company types. | The company says its products serve publishers, brands and agencies with audience and advertising solutions. |
| Headquarters | Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany. | The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014. |
| Integrations | The DMP is built into Admixer.DSP and Admixer.SSP and supports integration with external data sources and ad platforms. | Audigent says it is integrated with more than 20 leading SSPs; its CognitivePMP page specifies actionability across 18 or more SSP partners. |
| Support | The DMP page invites prospective customers to describe their challenges or opportunities through its contact form. | Audigent directs inquiries to its contact form and lists [email protected] for contacting its team. |
In their own words
Admixer DMP
Admixer DMP is a data management platform for building and activating audiences for targeting. It collects user data in real time from websites, apps, and advertising activity, then provides insights into reached users and target audiences. Teams can combine first-party data, partner-provided second-party data, and built-in third-party audiences into segments. CRM, CDP, and CMS data can also be onboarded for campaign activation, and look-alike algorithms can extend target audiences. Audiences can be activated across channels and platforms. The Audience API automates audience management and data transfer; the Raw Data API provides more granular advertising activity data. Admixer DMP is built into Admixer.DSP and Admixer.SSP and supports connections to external data sources and ad platforms. Admixer says it securely collects and stores data and complies with GDPR and CCPA; third-party verification tools can be used to check data quality. The product runs on web and API platforms. Admixer says it has served brands, publishers, and advertising agencies since 2008. Pricing is on request.
Audigent
Audigent is a web-based data activation, curation, and identity platform for publishers, brands, and agencies. The company says it uses first-party data to support audience addressability and media monetization without cookies. Its publisher platform provides an omnichannel audience view and segmentation intended to support revenue. Hadron ID adds first-party, contextual, and site-level information to publisher bid requests for identification and segmentation. Audigent says these tools run within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data. SmartPMP packages premium publisher inventory and first-party audiences into a deal ID for campaign line items. ContextualPMP groups contextual inventory, including across publishers, without targeting specific devices. CognitivePMP creates predictive audience segments using Comscore Predictive Audiences and Audigent cognitive identity data, without cookies or device targeting. The marketplace offers audience segments for buying across major DSPs; customers can also request custom audiences and SmartPMPs. Audigent lists more than 20 leading SSP integrations, while its CognitivePMP page specifies actionability across 18 or more SSP partners. Pricing is on request.