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SPECIFICTION
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Audigent

audigent.com

Web
Visit audigent.com
Spec score 7.4 #11 of 30 in Data Management Platforms

What it is

Audigent is a web-based data activation, curation, and identity platform for publishers, brands, and agencies. The company says it uses first-party data to support audience addressability and media monetization without cookies. Its publisher platform provides an omnichannel audience view and segmentation intended to support revenue. Hadron ID adds first-party, contextual, and site-level information to publisher bid requests for identification and segmentation. Audigent says these tools run within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data. SmartPMP packages premium publisher inventory and first-party audiences into a deal ID for campaign line items. ContextualPMP groups contextual inventory, including across publishers, without targeting specific devices. CognitivePMP creates predictive audience segments using Comscore Predictive Audiences and Audigent cognitive identity data, without cookies or device targeting. The marketplace offers audience segments for buying across major DSPs; customers can also request custom audiences and SmartPMPs. Audigent lists more than 20 leading SSP integrations, while its CognitivePMP page specifies actionability across 18 or more SSP partners. Pricing is on request.

Spec sheet

What it does
Audigent describes itself as a data activation, curation and identity platform that uses privacy-safe first-party data to support addressability and media monetization without cookies.Read 30 Sep 2026 · audigent.com
Audience
The company says its products serve publishers, brands and agencies with audience and advertising solutions.Read 30 Sep 2026 · audigent.com
Integrations
Audigent says it is integrated with more than 20 leading SSPs; its CognitivePMP page specifies actionability across 18 or more SSP partners.Read 30 Sep 2026 · audigent.com
Support
Audigent directs inquiries to its contact form and lists [email protected] for contacting its team.Read 30 Sep 2026 · audigent.com
Headquarters
The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014.Read 30 Sep 2026 · audigent.com
Activation
ContextualPMPs are delivered via a Deal ID that buyers can add to a campaign line item.Read 30 Sep 2026 · audigent.com
Audience data
The homepage lists more than 4 billion first-party IDs and more than 400,593 audience segments.Read 30 Sep 2026 · audigent.com
Audience marketplace
The data marketplace offers thousands of premium audience segments for off-the-shelf buying across major DSPs, using exclusive first-party data.Read 30 Sep 2026 · audigent.com
Auditability
The publisher platform page says partners can use an Audience Verification Ledger with detailed reports showing where audience data comes from.Read 30 Sep 2026 · audigent.com
CognitivePMP
CognitivePMP uses Comscore Predictive Audiences and Audigent cognitive identity data to create predictive audience segments without cookies or device targeting.Read 30 Sep 2026 · audigent.com
Contextual targeting
ContextualPMPs are described as highly targeted without targeting specific devices and can group segmentation across multiple publishers in one PMP.Read 30 Sep 2026 · audigent.com
ContextualPMP
ContextualPMPs target contextual inventory without targeting specific devices and can combine inventory across multiple publishers in one PMP.Read 30 Sep 2026 · audigent.com
Custom audiences
Audigent says it works with customers to create custom data-driven audiences for a preferred DSP and custom SmartPMPs delivered as a Deal ID.Read 30 Sep 2026 · audigent.com
Data retention
The platform privacy policy says personal data is deleted within 60 days in most cases, with longer retention possible for analytics, product improvement or research.Read 30 Sep 2026 · audigent.com
Hadron ID
Hadron ID enriches publisher bid requests with first-party, contextual and site-level data for audience identification and segmentation without third-party cookies.Read 30 Sep 2026 · audigent.com
Identity
Audigent describes Hadron ID as a five-point identity framework for targeting audiences across publisher and SSP networks without cookies.Read 30 Sep 2026 · audigent.com
Privacy choices
Audigent provides a privacy center and data subject rights portal for people to submit privacy requests, including opt-out requests.Read 30 Sep 2026 · audigent.com
Privacy design
Audigent says Hadron ID identification tools operate within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data.Read 30 Sep 2026 · audigent.com
Privacy framework
Audigent says it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.Read 30 Sep 2026 · audigent.com
Products
Its featured products include SmartPMP, ContextualPMP, CognitivePMP and Hadron ID.Read 30 Sep 2026 · audigent.com
Publisher platform
Its 1st Party Data Platform offers publishers an omnichannel view of their audiences and actionable segmentation intended to drive revenue.Read 30 Sep 2026 · audigent.com
SmartPMP
SmartPMP packages premium publisher inventory and first-party audiences into a single deal ID that buyers can add to campaign line items.Read 30 Sep 2026 · audigent.com
Who it serves
The site presents solutions for publishers, brands and agencies.Read 30 Sep 2026 · audigent.com

Strong points and limits

Strong points

  • SmartPMP packages inventory and audiences into one deal ID.
  • ContextualPMP can combine inventory across publishers.
  • Hadron ID operates within the publisher stack.
  • Audience Verification Ledger reports audience-data origins.
  • Privacy requests can be submitted through a portal.

Limits

  • Pricing is available on request.
  • The listed platform is web only.
  • Personal data is deleted within 60 days in most cases, with exceptions.

Who it suits

It is intended for publishers, brands, and agencies working with audience data and advertising. Publishers may be especially interested in its audience view, segmentation, and bid-request enrichment.

Verdict

Audigent offers publisher audience tools and several ways to package or activate segments for campaigns. Buyers should clarify how the available products and integrations fit their intended activation channels.

Where Specifiction places it

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