Admixer DMP vs Lotame TV DMP
Admixer DMP
admixer.comLotame TV DMP
lotame.comSide by side
| Figure | Admixer DMP | Lotame TV DMP |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 1 |
| Spec score · Data Management Platforms | 7.7 (#7) | 7.4 (#13) |
| Audience | The product inquiry form lists advertisers, agencies, publishers, data providers, and technology vendors as company types. | The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools. |
| Audience analysis | It provides insights about reached users and target audiences. | It provides insights into audience composition across a station’s programming, genres, and dayparts. |
| Company history | Admixer says it has helped brands, publishers, and advertising agencies since 2008. | Lotame’s about page states that it was founded in Maryland in 2006. |
| Founded | 2008 | Lotame’s company history says it was founded in Maryland in 2006. |
| Headquarters | Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany. | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. |
| Purpose | Admixer.DMP is a data management platform for precise audience targeting. | TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation. |
Plans
In their own words
Admixer DMP
Admixer DMP is a data management platform for building and activating audiences for targeting. It collects user data in real time from websites, apps, and advertising activity, then provides insights into reached users and target audiences. Teams can combine first-party data, partner-provided second-party data, and built-in third-party audiences into segments. CRM, CDP, and CMS data can also be onboarded for campaign activation, and look-alike algorithms can extend target audiences. Audiences can be activated across channels and platforms. The Audience API automates audience management and data transfer; the Raw Data API provides more granular advertising activity data. Admixer DMP is built into Admixer.DSP and Admixer.SSP and supports connections to external data sources and ad platforms. Admixer says it securely collects and stores data and complies with GDPR and CCPA; third-party verification tools can be used to check data quality. The product runs on web and API platforms. Admixer says it has served brands, publishers, and advertising agencies since 2008. Pricing is on request.
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].