Admixer DMP vs Nexxen Data Platform
Admixer DMP
admixer.comNexxen Data Platform
nexxen.comSide by side
| Figure | Admixer DMP | Nexxen Data Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 0 |
| Spec score · Data Management Platforms | 7.7 (#7) | 6.9 (#23) |
| Activation | Audiences can be activated across different channels and platforms. | Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners. |
| Audience | The product inquiry form lists advertisers, agencies, publishers, data providers, and technology vendors as company types. | The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph. |
| Data sources | The platform supports first-party data, partner-provided second-party data, and built-in third-party audiences. | Nexxen’s 2024 platform announcement names VIDAA ACR data, PeerLogix streaming viewership data, and third-party partnership data as examples of data assets. |
| Founded | 2008 | 2007 |
| Headquarters | Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany. | Tel Aviv, Israel |
| Pricing | The DMP page asks prospective customers to contact Admixer to learn more and shows no price. | The product page provides no listed price and directs prospective partners to contact Nexxen. |
| Purpose | Admixer.DMP is a data management platform for precise audience targeting. | The Nexxen Data Platform brings first-party, Nexxen, and partner audience data together to help users discover, enhance, scale, and activate audiences. |
| Support | The DMP page invites prospective customers to describe their challenges or opportunities through its contact form. | The product page invites prospective partners to contact Nexxen to discuss what the company can do for them. |
In their own words
Admixer DMP
Admixer DMP is a data management platform for building and activating audiences for targeting. It collects user data in real time from websites, apps, and advertising activity, then provides insights into reached users and target audiences. Teams can combine first-party data, partner-provided second-party data, and built-in third-party audiences into segments. CRM, CDP, and CMS data can also be onboarded for campaign activation, and look-alike algorithms can extend target audiences. Audiences can be activated across channels and platforms. The Audience API automates audience management and data transfer; the Raw Data API provides more granular advertising activity data. Admixer DMP is built into Admixer.DSP and Admixer.SSP and supports connections to external data sources and ad platforms. Admixer says it securely collects and stores data and complies with GDPR and CCPA; third-party verification tools can be used to check data quality. The product runs on web and API platforms. Admixer says it has served brands, publishers, and advertising agencies since 2008. Pricing is on request.
Nexxen Data Platform
Nexxen Data Platform has no write-up on Specifiction yet; its figures are above.