Nexxen Data Platform

Spec sheet

Purpose

The Nexxen Data Platform brings first-party, Nexxen, and partner audience data together to help users discover, enhance, scale, and activate audiences.Read 8 Oct 2026 · nexxen.com

Audience

The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph.Read 8 Oct 2026 · nexxen.com

Privacy

Nexxen’s Services Privacy Policy says it explains how the company collects, uses, and shares personal information in connection with its digital advertising services.Read 8 Oct 2026 · nexxen.com

Support

The product page invites prospective partners to contact Nexxen to discuss what the company can do for them.Read 8 Oct 2026 · nexxen.com

Headquarters

Tel Aviv, IsraelRead 28 Sep 2026 · nexxen.com

Founded

2007Read 28 Sep 2026 · nexxen.com

Activation

Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners.Read 8 Oct 2026 · nexxen.com

Advertiser use

Nexxen says advertisers can onboard audiences, enrich them with its tools, and activate them across its stack or select third-party DSP and SSP platforms.Read 8 Oct 2026 · nexxen.com

Audience expansion

Nexxen says its proprietary applications can identify audiences and expand their reach.Read 8 Oct 2026 · nexxen.com

Availability and pricing

The product page directs prospective customers to contact Nexxen and does not display plan prices or trial terms.Read 8 Oct 2026 · nexxen.com

Contextual targeting

Nexxen says its Discovery tool provides audience insights for cross-screen contextual targeting beyond keywords.Read 8 Oct 2026 · nexxen.com

Data sources

Nexxen’s 2024 platform announcement names VIDAA ACR data, PeerLogix streaming viewership data, and third-party partnership data as examples of data assets.Read 8 Oct 2026 · nexxen.com

Enrichment

The platform can enhance user data with Nexxen’s unique data assets and third-party partnership data.Read 8 Oct 2026 · nexxen.com

Identity graph

Nexxen describes its proprietary identity graph as combining multiple identity solutions with built-in deduplication for targeting, tracking, and measurement of first-party data.Read 8 Oct 2026 · nexxen.com

Identity partners

Nexxen says it supports leading universal IDs and works with multiple identity partners.Read 8 Oct 2026 · nexxen.com

Onboarding

Users can securely upload their data into Nexxen’s clean room or one of their choosing.Read 8 Oct 2026 · nexxen.com

Partner ecosystem

Nexxen’s data and measurement partner page lists providers including Acxiom, AppsFlyer, Comscore, Dun & Bradstreet, Epsilon, and Foursquare.Read 8 Oct 2026 · nexxen.com

Pricing

The product page provides no listed price and directs prospective partners to contact Nexxen.Read 8 Oct 2026 · nexxen.com

Publisher use

Nexxen says publishers can access proprietary and third-party audience data through server-side integrations to improve targeting, CPMs, and revenue opportunities.Read 8 Oct 2026 · nexxen.com

Supply curation

Nexxen says supply curation offers streamlined deals and publisher first-party data through its integrated SSP.Read 8 Oct 2026 · nexxen.com

Universal IDs

Nexxen says support for leading universal IDs can expand addressability across publishers and improve match rates and campaign measurability.Read 8 Oct 2026 · nexxen.com

Where Specifiction places it

• Data Management Platforms#23 of 306.9