Adobe Analytics vs Contentsquare
Adobe Analytics
business.adobe.com
Contentsquare
contentsquare.comSide by side
| Figure | Adobe Analytics | Contentsquare |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 12 |
| Spec score · Web analytics tools | 8.9 (#13) | 9.5 (#2) |
| Spec score · Funnel Analytics | 8.9 (#4) | 9.4 (#2) |
| Spec score · Customer Analytics Software | 8.9 (#4) | 9.3 (#2) |
| Spec score · Web And Mobile Analytics Software | 8.9 (#5) | 9.4 (#3) |
| Spec score · Website Analytics | 8.9 (#6) | 9.3 (#3) |
| API access | Yes | Yes |
| Attribution | The product includes attribution reporting and tools for measuring which campaigns and channels contribute to conversion. | Attribution Analysis compares channel attribution models to assess the contribution of acquisition sources. |
| Conversion funnels | Yes | Yes |
| Data retention | standard | limited |
| Documentation depth | Adobe's documentation covers implementation, administration, components, exports, imports, Media Analytics, tutorials, blueprints and APIs. | Technical documentation includes implementation guides, API references, changelogs, mobile SDK manuals, connectivity APIs and browser extensions. |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Founded | 1982 | 2012 |
| Free plan | No | Yes |
| Headquarters | San Jose, California, USA | France |
| Hosting model | Adobe's security overview says Analytics components are hosted in Adobe-owned or leased data centers, while AppMeasurement software runs on the customer's web server. | Contentsquare is accessed as a browser-based SaaS service using a site tag or SDK that sends interaction data to Contentsquare servers. |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | The partner ecosystem advertises more than 100 integrations and more than 150 solution partners, including Shopify, AWS, Azure and Snowflake. |
| Journey analysis | Analysis Workspace supports pathing, Flow, Fallout and cohort analysis across web and app behavior. | Journey Analysis maps entry-to-exit paths and highlights friction in customer journeys. |
| Rating on Capterra | 4.5 out of 5 from 237 reviews | 4.8 out of 5 from 116 reviews |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
Contentsquare
- FreeFree
- GrowthPrice not published
- GrowthPriced on request
- ProPriced on request
- ProPrice not published
- EnterprisePriced on request
- EnterprisePrice not published
- Experience Analytics FreeFree
- Voice of Customer FreeFree
- Experience Analytics Growth$49 a month
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.
Contentsquare
Contentsquare has no write-up on Specifiction yet; its figures are above.