Adobe Analytics vs Countly
Adobe Analytics
business.adobe.com
Countly
countly.comSide by side
| Figure | Adobe Analytics | Countly |
|---|---|---|
| Price from | — | $175/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | Yes |
| Web | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 5 |
| Spec score · Web analytics tools | 8.9 (#13) | 9.4 (#3) |
| Spec score · Funnel Analytics | 8.9 (#4) | 9.4 (#3) |
| Spec score · Customer Analytics Software | 8.9 (#4) | 9.3 (#3) |
| Spec score · Web And Mobile Analytics Software | 8.9 (#5) | 9.3 (#4) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Countly provides event tracking so teams can record user actions and analyze them. |
| Founded | 1982 | 2012 |
| Free plan | No | No |
| Headquarters | San Jose, California, USA | LinkedIn lists London, England as Countly headquarters, with the primary location at 1 Bow Churchyard, London EC4M 9DQ. |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | GetApp lists Adjust as a Countly integration, while TrustRadius lists MongoDB. |
| Rating on Capterra | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 19 reviews. |
| Rating on G2 | 4.2 out of 5 from 1,212 reviews | 4.1 out of 5 from 20 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 487 reviews | 5.0 out of 5 from 2 ratings. |
| Rating on GetApp | 4.5 out of 5 from 237 reviews | 4.6 out of 5 from 19 reviews. |
| Rating on TrustRadius | 8.2 out of 10 from 1,011 reviews | 8 out of 10 from 8 reviews and ratings. |
| What it does | Adobe Analytics collects and analyzes website, mobile-app and product-interaction data for reporting and decision making. | Countly is a first-party product analytics and customer engagement platform that captures, analyzes and acts on behavioral data across digital products. |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
Countly
- Flex$175 a month
- EnterprisePrice not published
- Countly LiteFree
- Countly Flex$175 a month
- Countly EnterprisePriced on request
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.