Adobe Analytics vs UserInsight
Adobe Analytics
business.adobe.comUserInsight
userinsight.aiSide by side
| Figure | Adobe Analytics | UserInsight |
|---|---|---|
| Price from | — | $239/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 4 |
| Spec score · Customer Analytics Software | 8.9 (#4) | 7.0 (#24) |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | The features page names Amplitude, Mixpanel, PostHog, Zendesk, Intercom, Help Scout, Typeform, Delighted, and G2 as examples of source tools or feeds it can unify. |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
UserInsight
- Starter$239 a month
- Growth$719 a month
- Scale$1,799 a month
- Enterprise$2,998 a month
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.
UserInsight
UserInsight has no write-up on Specifiction yet; its figures are above.