Adobe Journey Optimizer B2B Edition vs Adobe Marketo Engage
Adobe Journey Optimizer B2B Edition
business.adobe.com
Adobe Marketo Engage
business.adobe.comSide by side
| Figure | Adobe Journey Optimizer B2B Edition | Adobe Marketo Engage |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 7 |
| Spec score · Marketing Automation - B2B Software | 7.9 (#9) | 8.1 (#8) |
| Spec score · Marketing Automation Software | 7.8 (#62) | 8.2 (#38) |
| CRM integrations | multiple | native |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 1982 | 1982 |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. |
| Lead scoring | Yes | The platform provides sophisticated lead scoring for identifying engaged prospects. |
| Purpose | Orchestrates B2B person and account journeys using AI and automation to engage and qualify buying groups. | Adobe describes Marketo Engage as an AI-powered enterprise marketing automation solution for personalized buyer engagement, pipeline, and revenue growth. |
| Security and compliance | Adobe says it undergoes independent audits and complies with many industry standards and regulations; the Trust Center provides current compliance attestations and security information. | Adobe lists encryption, access controls, and vulnerability management, and says Marketo Engage supports HIPAA, GDPR, and CCPA compliance. |
| Support | Adobe’s product page links to Experience Cloud support, community forums, and development resources. | Support options include Premier Support, an online knowledge base and case submission, product documentation, training, and community support. |
Plans
Adobe Journey Optimizer B2B Edition
- Adobe Journey Optimizer B2B EditionPriced on request
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
In their own words
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition has no write-up on Specifiction yet; its figures are above.
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.